How to Film Amazing Reels That People Actually Want to Watch
Hi there! I’m a travel blogger and an independent travel agent (when I’m not busy being a doctor), and I’m here to share how I’ve managed to grow my social media following to over 3,000 in less than eight weeks—all thanks to reels! Creating engaging reels has been an absolute game-changer for me. Whether I’m showcasing hidden gems, swanky restaurants, or the best beaches in the world, my reels aim to do one thing: add value to your day.
Reels are more than just pretty clips—they’re your chance to tell a story, share something new, or inspire your audience. The key is mastering your filming technique so that every reel you post feels polished, engaging, and worth the watch. Let’s dive into how you can do just that!
1. Slow and Steady Wins the Reel Race
Here’s a pro tip I’ve learned the hard way: don’t rush! Fast or jerky movements can be jarring and make your footage feel amateurish. Instead, move the camera slowly and deliberately, whether you’re walking forward or sliding gently to the side. Slow movements allow your audience to soak in the details and enjoy the visuals without feeling like they’re on a rollercoaster.
2. Invest in a Gimbal for Smooth Footage
If you want to take your filming to the next level, a gimbal is a must-have. It keeps your footage steady, no matter how much you move. Whether you’re strolling through cobbled streets or showcasing a stunning view, a gimbal ensures that your clips are smooth, professional, and totally scroll-stopping.
Here’s the exact one I use
Phone Gimbal Stabiliser: To ensure smooth, cinematic shots for Instagram Reels, even while on the move. I’ve linked the exact one I use. The battery life is good and it’s easy to use and massively improves the quality of Reels.
3. Forget the Overused Pan Effect
The dramatic pan effect might’ve been trendy once, but let’s be honest—it’s outdated and distracting. Instead, opt for subtle camera movements like a slight shift to the side or a smooth forward walk. These natural, easy movements are far more effective at drawing your audience into the story you’re telling.
4. Tell a Story and Add Value
The most successful reels are the ones that make people feel something or teach them something new. Why should someone watch your reel? Are you showing them a hidden gem they didn’t know about? Maybe it’s a swanky restaurant they’ll want to try on their next night out. Or perhaps you’re sharing a stunning landscape that inspires them to book their next trip.
Think of your reel as a little story:
- Start with a captivating shot to grab attention.
- Take your audience on a journey, showing them something interesting or beautiful.
- End with a strong visual or tip to leave a lasting impression.
For example, I love showcasing hidden spots I’ve discovered on my travels—places people might not find in the guidebooks. Sharing these nuggets of info keeps my audience engaged and coming back for more.
5. Master the Basics of Great Filming
If you want your reels to stand out, focus on nailing these fundamental techniques:
- Lighting: Natural light is your best friend! Try filming during golden hour (just after sunrise or before sunset) for that soft, dreamy glow.
- Composition: Follow the rule of thirds to frame your shots in a visually pleasing way.
- Depth: Add layers to your shot by including something in the foreground, middle ground, and background to create dimension.
- Transitions: Experiment with in-camera transitions like a smooth tilt or whip pan to connect your clips seamlessly.
6. Keep It Fun and Authentic
Here’s the best part—filming reels doesn’t have to be a chore! Have fun with it, try out new angles, and let your personality shine. Your audience will love seeing the real you, whether you’re capturing a mouth-watering meal or wandering through a quaint little village.
Remember, people scroll through hundreds of videos every day. Make yours one they’ll stop and watch by showing them something they genuinely care about or want to know.
Final Thoughts
Creating amazing reels is all about balance: blending great filming techniques with a story that adds value to your audience. Move slowly, ditch the outdated effects, and focus on showcasing something special—whether it’s a hidden travel gem or an experience they won’t forget. With a little practice and creativity, your reels will stand out in no time.
So, what’s your next reel going to be about? A secret beach? A cosy café? Or maybe a gorgeous view that takes your breath away? Whatever it is, get out there, film it, and share the magic with the world.